Canada Goose:
Out There
Role
Developed the award strategy and execution for this groundbreaking campaign. Strategically selected award categories and shows to maximize recognition, and produced compelling case study materials, including a video and presentation board, to showcase the campaign’s impact and innovative storytelling.
Accolades
The campaign earned 15 honors across 7 award-granting parties, including:
Cannes Lions: 2 Gold, 1 Bronze, 1 Shortlist
ADC: 1 Gold and 1 Silver
CLIO Awards: 1 Silver and 1 Bronze
CICLOPE: 2 Silvers
Webbys: 1 Honoree, 2 Nominations
Integrated Case Study
Campaign Overview
In collaboration with Canada Goose, we created Out There, a short film and interactive experience that pays homage to the explorers and visionaries who have shaped the brand's survivalist luxury identity for over 60 years.
Directed by an Oscar-winning Canadian filmmaker, the film celebrates the adventurous spirit and resilience that define the brand and its heritage. The film, the campaign's centerpiece, was enhanced by an interactive digital experience crafted by Switzerland's Dinahmoe. The experience featured audio interviews with members of the Canada Goose family and brought landmark moments in the film to life through immersive storytelling.
The campaign marked a new era of narrative-driven branding for Canada Goose. The film and interactive platform were used as springboards for a global marketing push, which included social media content, digital activations, print ads, and spectacular outdoor placements in key cities worldwide.
Film
Campaign Results
Achieved 21 million total video views and over 60 million PR impressions globally.
Users spent an average of 9+ minutes engaging with the interactive experience.
Organic search for "Canada Goose" increased by 543% in North America during the campaign.
Received 100% positive sentiment in all lifestyle, film, and trade press coverage.
Maintained 90% positive sentiment across all Canada Goose social media platforms
Awards Expertise
The campaign’s award strategy showcased its innovative fusion of cinematic storytelling and interactive design. Entries highlighted the collaboration with an Oscar-winning filmmaker, the use of cutting-edge interactive technology, and the campaign’s success in resonating with global audiences. By positioning "Out There" as a standout in branded content, film craft, and digital innovation, we secured recognition across prestigious awards like Cannes Lions, ADC, and CLIO Awards. This holistic strategy amplified the campaign’s success and solidified Canada Goose’s position as a brand that embodies adventure, craftsmanship, and luxury.