Dolby:
Silent
Role
Managed and executed the award strategy for this groundbreaking campaign. Led the production of award entry write-ups, compiled detailed credit lists, and oversaw data entry to optimize submissions, ensuring the campaign’s success at key awards programs, including the Daytime Emmys.
Accolades
The campaign earned 25 honors across 15 award shows, including:
Emmys: 2 wins from 5 nominations
Epica: Gold and Bronze
CLIO Awards: Silver
One Show: Silver
D&AD: Silver
ADC: Silver
Cristal: Silver and Bronze
LIA: Bronze
Adweek Watch Awards: Best Animation and Sound Design
Annie Awards: Nomination
Case Study
Campaign Overview
To strengthen its relationship with Hollywood and reinforce its identity as a leader in sound technology, Dolby embarked on a mission to make its 20-year Oscars Theater sponsorship meaningful. In partnership with Oscar®-winning filmmakers, Dolby produced Silent, a short animated film that told the story of sound’s transformative role in movie history.
The film showcased Dolby’s commitment to elevating cinematic experiences, illustrating how their technology enhances storytelling through sound. It was designed to resonate with both industry professionals and movie-loving audiences, aligning Dolby’s brand with the magic of Hollywood.
Film
Campaign Results
Silent exceeded expectations, positioning Dolby as an integral part of Hollywood's narrative. Key outcomes included:
Premiered at the 86th Sci-Tech Awards, the first brand film to be included in an Oscars® event.
Featured on Amazon Instant Video.
Named Vimeo’s ‘Short of the Week’ and listed in USA Today’s ‘What to Watch.’
Screened globally at film festivals, trade events, and Dolby Atmos theaters, showcasing Dolby’s innovation in sound technology.
Achieved significant media recognition and audience engagement, all without any paid media support.
Awards Expertise
The award strategy focused on positioning Silent as a pioneering example of branded content that seamlessly blends artistry with technological innovation. Emphasizing Dolby’s collaboration with award-winning filmmakers, the campaign highlighted its integration of animation and sound design to tell a meaningful story.
Entries underscored the campaign’s unique milestones, such as its debut at the Oscars® Sci-Tech Awards and its role as Netflix’s first animated branded content. Tailored submissions to high-profile award shows like the Emmys, Clios, and One Show emphasized the film’s artistry and innovation.
The comprehensive strategy ensured recognition across categories such as animation, sound design, and branded content, establishing Silent as an iconic piece in Dolby’s legacy of storytelling through technology.