Chipotle:
A Love Story
Role
Directed the award strategy and execution for this animated short film, managing award entry write-ups, a case study video, and a presentation board.
Accolades
The short earned 22 honors across 11 award shows and film festivals, including:
Cannes Lions: 1 Silver in Entertainment, 1 Bronze in Design, 3 Shortlists
Emmys: 2 Nominations
Annie Awards: 1 Nomination
Webby Awards: Inaugural Webby for Good Honor, People’s Voice Award, 2 Shortlists
CLIO Awards: 1 Bronze, 2 Shortlists
D&AD: 1 Bronze
San Diego Film Festival: Official Selection in Branded Entertainment
One Screen Film Festival: Official Selection in Animation and Branded Entertainment
ADC: Merit in Motion
Case Study
Campaign Overview
A Love Story is an original animated short film about two ambitious young entrepreneurs, Evie and Ivan, who embark on building competing fast-food empires. As their rivalry escalates, their initial dreams evolve into something unrecognizable, highlighting the consequences of intense competition within the food industry.
Continuing Chipotle's tradition of creating animated short films with impactful storytelling, this film blends heartfelt messaging with high production value. Collaborating with Passion Pictures, the film was directed by Saschka Unseld (The Blue Umbrella) and features a captivating reimagining of the Backstreet Boys' hit song "I Want It That Way." The duet, performed by GRAMMY® Award winner Brittany Howard (Alabama Shakes) and GRAMMY® nominee Jim James (My Morning Jacket), was produced by GRAMMY® nominee Blake Mills. The track is available to stream on Spotify and SoundCloud.
Film
Campaign Results
The campaign successfully reinforced Chipotle’s commitment to real food and ethical practices, resonating deeply with audiences worldwide.
Viewed nearly 61 million times across YouTube, Facebook Video, and other platforms.
Ace Metrix’s highest-rated QSR ad of all time, ranking in the top 1% of ads ever tested by the company.
After just 11 days on YouTube, A Love Story achieved over half as many views and shares as Back to the Start, nearly a third of the views of The Scarecrow and more than a third of its shares.
Named Adweek’s "Ad of the Day."